What got you into this business in the first place?
Misplaced ambition.
Who was a big influence in your career?
Gary Greenberg. He told me I wasn’t going to be any good as an Art Director.
What was your most embarrassing moment in this business?
Presenting two campaigns to a client, then returning to the office to see that they had fired us on the cover of Adweek.
What attracted you to Santy?
Willingness to explore and execute unexpected ideas.
Do you have a method for coming up with ideas and solutions for clients?
Think about it a lot. Then stop thinking about it and go on with your life. The best ideas usually hit me while I’m watching reruns of Three’s Company, vs. while I’m concepting.
What makes a great brand?
Commitment.
What driving career goals do you still have?
Create famous advertising for clients my parents have heard of.
What’s the most important thing you’ve learned about advertising?
It’s never the same two days in a row.
What talent do you wish you had?
Art Direction.
If you had to live on a desert island, what would you miss most?
Sunscreen.
What are your plans for after advertising?
After advertising? Have you heard something?
Is there any food that helps you think more creatively?
Doctor says I’m not to eat those cookies any more.
What’s your favorite sports team?
New York Yankees. There is no joke to be made in this department.
What frustrates you the most?
Traffic.
What’s your point of view about politics?
I look down on it.
Tell us about your pets?
Lucy and Sasha are two stray mutts that my wife and I brought home. They are probably the world’s worst dogs. But I still let them lick my face.
What was growing up like for you?
Was?
What is your theme song?
Best Imitation of Myself – Ben Folds Five
