Tips, Tools & Tutorials
Look Before You Leap: 3 Things Your Business Should Know Before Marketing Yourself
October 28th, 2009
Written by: Dan Santy
One thing clients know for sure is their business. And we as their partner better know it too. What I wish more of our clients understood before starting a marketing campaign is this:
- The consumer really is in control. And you must give them what they want. It’s not about what you want to say, it’s about what they want to know and hear.
- Media IS fragmented; there is no silver bullet. But, there are mediums and programs that reach your customers. People don’t watch, listen, read or search for ads- they watch, listen, read and search for things that interest them.
- What’s Your Problem? Really, I want clients to tell us what’s wrong, not a tactic they believe is a solution. Tell us what your business problem is and we’ll create solutions to solve that problem based what’s strategic, relevant and compelling to your customer.
Refer to #1 above.
