Media

In a media buyer’s perfect world…

July 1st, 2009

Written by: Admin

…everything would be based on the art of negotiation.

Recently, I came across a YouTube video that expands on a buyer’s ideal life. It’s about all the crazy things we get away with in the outside world – if we only could.

Unfortunately, for us dreamers, this doesn’t happen unless you are in a flea market bargaining to take a few dollars off the treasure you just found.  Even though I can’t negotiate on most things outside of work (i.e. restaurants, gas stations, grocery stores, etc), I still get genuinely excited when I find deals on clothes and shoes.

My endless searches for “a good deal” in the shopping realm translate well with my clients. I never pay rate card and I always ask for added value.  In these hard economic times, the good deals I have found have meant lower advertising rates slashed from the prior year. Added value comes in the form of extra spots, premium placement and lower production costs. These kinds of deals show how effective advertising can be for my clients.  Regardless of the economic situations, it’s all about putting the client first and getting them the best deal possible on their advertising and the increase in exposure.

Even though the real world isn’t like the Vendor Client YouTube video, I’m lucky enough to say that my job is just that.