Newsworthy
Is there a way out of the this Chaos and Rubble?
December 15th, 2009
Written by: Dan Santy
It’s confirmed: Out of this chaos will emerge a new and lasting consumer mindset. Numerous studies have validated this fact. Here are just a couple.
Nearly 70 percent of consumers still plan on continuing some or all of their new behaviors when the economy stabilizes. (Initiative, June 2009)
According to a survey from Context-Based Research Group, a new type of “grounded” consumer is going to emerge from the recession. These consumers are realizing that life is not defined by what they buy, and that credit isn’t a true measure of their financial worth. They’re moving to limit the amount of “stuff” in their lives, the survey found.
So, many sources can tell us consumers have permanently changed. What few, if any, are addressing the ergo?
I am pleased to offer you a complimentary copy of my new eBook, Out of the Chaos & Rubble: Three New Marketing Truths for the New World Order. I wrote Out of the Chaos & Rubble to address the things marketers must do now to capture or recapture market share. Click here to download a copy of Out of the Chaos & Rubble.
I welcome your feedback, as this book – and this new reality – is a work in progress. We will all be learning more new truths as time passes.
Best of luck with facing the new landscape of marketing,
Dan
Well done and very insightful. Looking forward to the next chapter!