On Our Minds
Streaming content the next step in TV media.
July 15th, 2010
Written by: Patrick Murphy
Most of the time I’m on the edge of technology and media, but once in a while I uncover something that I can’t believe I haven’t discovered yet. My recent purchase of a Blu-Ray player was one of my most recent moments of discovery that left me feeling a little behind the curve. My Blu-Ray [...]
Make Guerilla Marketing not Warfare.
May 19th, 2010
Written by: Hallie Kenney
My first memory of being exposed to guerilla marketing came in the form of a certain giant hot dog on wheels. I was eight, and the weenie-mobile had parked itself outside our neighborhood grocery store to promote “auditions” for us local kids to try out for the part of a lifetime – the Oscar Mayer [...]
The Effectiveness of POP
May 12th, 2010
Written by: Holly Parlette
Congratulations, you have consumers in your store. That is half the battle. Now that they are in your store, what do you do? Nine times out of 10, a consumer has already decided what they are going to purchase before they even set foot in the place. The key is to upsell through effective point-of-purchase [...]
My Love-Hate Relationship with Tivo
May 10th, 2010
Written by: Courtney Snodgrass
I have to start off by admitting my relationship with TiVo is young. Our relationship began only two years ago and has already turned into a joyless game of tug-of-war. Admittedly, I know that I have complete control over my opponent (literally, victory is a mere touch of a button away), but it’s addicting! Let [...]
Queen of the Overshare
May 6th, 2010
Written by: Juliana Gonzalez
I don’t know if you know this about me or not…but I am not a shy person. Nor am I easily embarrassed. I also like to talk. Surprise. Combine these factors and you can easily see why I have been dubbed “Queen of the Overshare.” (Actually, I really shouldn’t claim the Queen title, that crown [...]
i heart excel
April 27th, 2010
Written by: Lera Germaine
Hi, my name is Lera and I have … an addiction to Excel. To say this addiction is a casual appreciation would be a gross under-exaggeration. I heart Excel for all its intricacies, infinite possibilities and ability to organize well, everything. I love it and I’m not ashamed. Instead I would like to let you [...]
Inspiration in the Most Unusual Form
April 22nd, 2010
Written by: Dan Santy
From outward appearances, Peter looks like any happy 61-year-old retiree: average height and build in a collared polo shirt and loose shorts most days, a salt and pepper beard and receding brown hair turning gray. He clearly missed the iPod wave, but loves to sit and listen to vinyl records on a Teac turntable in [...]
Promoted Tweets: Finally, a Way To Reach the Elusive ‘Social Media Guru’ Audience
April 16th, 2010
Written by: Steve Koch
It was announced with much fanfare this week that Twitter does indeed have a business model. It’s called “Promoted Tweets” and you can read all the facts here. The short story is that marketers can now pay to have their tweets at the top of search results and, in the future, even within user’s Twitter [...]
digital. formerly known as mobile.
April 15th, 2010
Written by: Adam Pierno
while mobile marketing has been slowly gathering momentum, digital overtook it.
Korea taking 2009’s year of mobile to a new level
April 9th, 2010
Written by: Patrick Murphy
When thinking of cutting edge cell phone technology, iPhone, Android 3G & 4G all come to mind. In 2009 we saw more and more SMS marketing campaigns rollout and more and more companies looking to capitalize on the mobile platform. With new technologies coming out constantly one can’t help to think of the possibilities beyond [...]
Your Mom Uses Flash
April 7th, 2010
Written by: Jenny Messerly
Have you ever dried your hair by sticking your head out the car door? Have you used the oven to make toast or fashioned a belt with shoestrings? Those methods all get the job done, but you have to admit they aren’t the best solutions. This is how I feel about Flash. Flash has been [...]
Goodbye Cable. Hello Hulu.
April 5th, 2010
Written by: Hallie Kenney
That’s it… I’m canceling cable. Why? Well, besides the fact that I spend entirely too much of my valuable time keeping up with the Kardashians, cable is too expensive. The fact is, the internet offers me more than my cable and DVR combined, and for about 25% of the price of cable, I like that. [...]
The disconnect between sales, branding and strategy.
March 29th, 2010
Written by: Adam Pierno
Clients looking to drive traffic and sales believe that a good offer is all they need. And a good offer sure helps.
My First Week at Santy
March 11th, 2010
Written by: Courtney Snodgrass
I have been at Santy for a week now, and I absolutely love it! The thought of working for a company that thrives on creativity gives me butterflies. This is a place where all the people that were considered “out there” or “extreme” can join forces. I planned on sucking up with baked goods and [...]
Look Before You Leap: 3 Things Your Business Should Know Before Marketing Yourself
October 28th, 2009
Written by: Dan Santy
One thing clients know for sure is their business. And we as their partner better know it too. What I wish more of our clients understood before starting a marketing campaign is this: The consumer really is in control. And you must give them what they want. It’s not about what you want to say, [...]
Phoenix Design Week
October 15th, 2009
Written by: Jenny Messerly
You’ve seen my obsessive retweets, my blingy avatar, my registration pleas come through on your Facebook feed and even the short rant on my own blog. But REALLY? What is this shindig and why should I attend another one of these industry events? Is someone’s molester-esque dad going to teach us how to use Facebook [...]
My Design “Process”
October 1st, 2009
Written by: Juliana Gonzalez
I kind of cringe when I hear the word “process.” I am a creative—a true, free thinking, anti-math, right-brainer. The thought of anything that requires me to sit and follow any sort of predetermined course gives me flashbacks to my school days; my heart starts racing and I immediately get the feeling I forgot something really [...]
My First Week at Santy
September 10th, 2009
Written by: Hallie Kenney
Congratulations are in order- for me. I’ve beaten down the masses, showcased my sweet skills and managed to make a good, hire-able impression on the fine people of Santy Integrated. I am officially the Account Services Apprentice- booyah. Since I’m the new kid in school, I’ve spent the first week of my employment soaking up [...]
Just Being There Is Not Enough
August 6th, 2009
Written by: Adam Pierno
You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part of the conversation. When a consumer follows or fans you, you reciprocate. Very nice. But if that’s where your engagement ends, you have an appointment with fail. In any good conversation, both sides should speak, both sides should listen. Each side [...]
What Goes Around Comes Around…
August 5th, 2009
Written by: Admin
As a child of the 80’s, I loved to watch Smurfs, Scooby Doo, Snorkels, and the Care Bears for my Saturday morning cartoons. With my favorite shows also came commercials. I loved watching commercials; they always fascinated me and also influenced me towards certain products. I remember Kellogg’s Frosted Flakes due to Tony the Tiger. [...]
iHeart My iPhone
July 28th, 2009
Written by: Jenny Messerly
I have a confession. Until 2 weeks ago I owned and used a Motorola KRZR on a daily basis (*dodging tomatoes*). If you don’t know, the KRZR was the super cool smaller successor to the RZR. NOT COOL. Not even pleasantly functional the day I bought it. To my relief my contract was finally up [...]
Recession? Bah Humbug.
July 20th, 2009
Written by: Lera Germaine
Ok, so maybe it’s no longer possible to naysay and deny that the US – the world – is in a recession. Despite our very own Janet Washburn’s upset outcries almost a year ago “Stop saying it’s a recession! It’s not one, and the only reason it will be is because everyone keeps saying it [...]
Habits Change in 30 Days
July 7th, 2009
Written by: Dan Santy
I’ve heard that about diets, exercise programs and smoking cessation. Just do something or stop doing something for 30 days and you can change behavior. Imagine the behavior that’s happening in consumers who’ve been changing their behavior, in some cases, for over a year now. Trading down in restaurant selections, trading off to less expensive [...]
Fan Pages. Don’t treat them like they’re free.
July 3rd, 2009
Written by: Adam Pierno
We all know by now social media blah blah blah. It’s a powerful yadda yadda. Harness the social graph and so on. Et cetera. So you want to get started building out your social media presence and participate in the great conversation. This is smart. Where do you start? Probably a fan page on Facebook, [...]
In a media buyer’s perfect world…
July 1st, 2009
Written by: Admin
…everything would be based on the art of negotiation. Recently, I came across a YouTube video that expands on a buyer’s ideal life. It’s about all the crazy things we get away with in the outside world – if we only could. Unfortunately, for us dreamers, this doesn’t happen unless you are in a flea [...]
7 Good Front-end Development Practices
June 16th, 2009
Written by: Jenny Messerly
WordPress states it best on the their footer, “Code is Poetry.” Code looks beautiful on paper and functions best when executed with the correct “spelling, grammar and formatting.” Here are seven good front-end practices to create useful, well-written and drop-dead gorgeous designs… CSS Reset Before you build a home, you must first lay a solid [...]
Social Media is for Stalkers
June 16th, 2009
Written by: Juliana Gonzalez
What’s on MY mind today? I just took a five minute break from creative briefs and photoshop files to sneak a peak at the profile of a new Facebook friend, and I find myself thinking back to the days when social networking began. I remember the horror stories and warnings about sharing personal information. Let’s [...]
Tasty Online Marketing for Restaurants
June 5th, 2009
Written by: Admin
Consumer reports have continuously found that consumers (just like you and me) prefer the recommendations of their peers instead of other advertising means. Why? Because it’s (for the most part) unbiased and since these friends and colleagues know you well, you assume they would know what you like and have your best interests at heart. [...]
The key to success is… I know I have it written down somewhere
May 29th, 2009
Written by: Lera Germaine
As an account manager you might have suspected I would claim the key to success is the ability to pay attention to extreme detail and keep everything in perfect order. You might imagine the most accomplished account managers are the type of people who can keep everything together at all times. Organize, organize, organize! Is [...]
Tapping into the Web
May 28th, 2009
Written by: Adam Pierno
Until now, brands have been struggling to create things for the web that will make them relevant to web users.
