On Our Minds
Look Before You Leap: 3 Things Your Business Should Know Before Marketing Yourself
October 28th, 2009
Written by: Dan Santy
One thing clients know for sure is their business. And we as their partner better know it too. What I wish more of our clients understood before starting a marketing campaign is this:
The consumer really is in control. And you must give them what they want. It’s not about what you [...]
Phoenix Design Week
October 15th, 2009
Written by: Jenny Messerly
You’ve seen my obsessive retweets, my blingy avatar, my registration pleas come through on your Facebook feed and even the short rant on my own blog. But REALLY? What is this shindig and why should I attend another one of these industry events? Is someone’s molester-esque dad going to teach us how to use Facebook [...]
My Design “Process”
October 1st, 2009
Written by: Juliana Gonzalez
I kind of cringe when I hear the word “process.” I am a creative—a true, free thinking, anti-math, right-brainer. The thought of anything that requires me to sit and follow any sort of predetermined course gives me flashbacks to my school days; my heart starts racing and I immediately get the feeling I forgot something really [...]
My First Week at Santy
September 10th, 2009
Written by: Hallie Kenney
Congratulations are in order- for me. I’ve beaten down the masses, showcased my sweet skills and managed to make a good, hire-able impression on the fine people of Santy Integrated. I am officially the Account Services Apprentice- booyah. Since I’m the new kid in school, I’ve spent the first week of my employment soaking up [...]
Just Being There Is Not Enough
August 6th, 2009
Written by: Adam Pierno
You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part of the conversation. When a consumer follows or fans you, you reciprocate. Very nice.
But if that’s where your engagement ends, you have an appointment with fail.
In any good conversation, both sides should speak, both sides should listen. Each side asks, and [...]
What Goes Around Comes Around…
August 5th, 2009
Written by: Admin
As a child of the 80’s, I loved to watch Smurfs, Scooby Doo, Snorkels, and the Care Bears for my Saturday morning cartoons. With my favorite shows also came commercials. I loved watching commercials; they always fascinated me and also influenced me towards certain products. I remember Kellogg’s Frosted Flakes due to [...]
iHeart My iPhone
July 28th, 2009
Written by: Jenny Messerly
I have a confession. Until 2 weeks ago I owned and used a Motorola KRZR on a daily basis (*dodging tomatoes*). If you don’t know, the KRZR was the super cool smaller successor to the RZR. NOT COOL. Not even pleasantly functional the day I bought it. To my relief my contract was finally up [...]
Recession? Bah Humbug.
July 20th, 2009
Written by: Lera Germaine
Ok, so maybe it’s no longer possible to naysay and deny that the US – the world – is in a recession. Despite our very own Janet Washburn’s upset outcries almost a year ago “Stop saying it’s a recession! It’s not one, and the only reason it will be is because everyone keeps saying it [...]
Habits Change in 30 Days
July 7th, 2009
Written by: Dan Santy
I’ve heard that about diets, exercise programs and smoking cessation. Just do something or stop doing something for 30 days and you can change behavior.
Imagine the behavior that’s happening in consumers who’ve been changing their behavior, in some cases, for over a year now.
Trading down in restaurant selections, trading off to less expensive brands, trading [...]
Fan Pages. Don’t treat them like they’re free.
July 3rd, 2009
Written by: Adam Pierno
We all know by now social media blah blah blah. It’s a powerful yadda yadda. Harness the social graph and so on. Et cetera.
So you want to get started building out your social media presence and participate in the great conversation. This is smart. Where do you start? Probably a fan page on Facebook, since [...]
In a media buyer’s perfect world…
July 1st, 2009
Written by: Admin
…everything would be based on the art of negotiation.
Recently, I came across a YouTube video that expands on a buyer’s ideal life. It’s about all the crazy things we get away with in the outside world – if we only could.
Unfortunately, for us dreamers, this doesn’t happen unless you are in a flea market bargaining [...]
7 Good Front-end Development Practices
June 16th, 2009
Written by: Jenny Messerly
Wordpress states it best on the their footer, “Code is Poetry.” Code looks beautiful on paper and functions best when executed with the correct “spelling, grammar and formatting.” Here are seven good front-end practices to create useful, well-written and drop-dead gorgeous designs…
CSS Reset
Before you build a home, you must first lay a solid foundation…same thing [...]
Social Media is for Stalkers
June 16th, 2009
Written by: Juliana Gonzalez
What’s on MY mind today? I just took a five minute break from creative briefs and photoshop files to sneak a peak at the profile of a new Facebook friend, and I find myself thinking back to the days when social networking began. I remember the horror stories and warnings about sharing personal information. Let’s [...]
Tasty Online Marketing for Restaurants
June 5th, 2009
Written by: April Holle
Consumer reports have continuously found that consumers (just like you and me) prefer the recommendations of their peers instead of other advertising means. Why? Because it’s (for the most part) unbiased and since these friends and colleagues know you well, you assume they would know what you like and have your best interests at heart. [...]
The key to success is… I know I have it written down somewhere
May 29th, 2009
Written by: Lera Germaine
As an account manager you might have suspected I would claim the key to success is the ability to pay attention to extreme detail and keep everything in perfect order. You might imagine the most accomplished account managers are the type of people who can keep everything together at all times. Organize, organize, organize! Is [...]
Tapping into the Web
May 28th, 2009
Written by: Adam Pierno
Until now, brands have been struggling to create things for the web that will make them relevant to web users.
