PCHhandprints.org
The core of this campaign for Phoenix Children’s Hospital was a website that housed a documentary of four children diagnosed with serious illnesses. Each documentary was complemented with a text companion to the film, still pictures, information about the medical team and a way to connect with and encourage the patient.
PCH Handprints 08 Print
These print and out-of-home executions depict real Phoenix Children’s Hospital patients doing the everyday things they might not have had a chance to do, without the help of the Hospital.
PCH Handprint Clings, Guerilla
In addition to the print and outdoor campaign we also wanted to reach people in an untraditional way. We used window clings of children’s hands with a message reinforcing how Phoenix Children’s Hospital has made a difference in their lives. These handprint window clings were used in public areas and local business.
PCH Natalee Documentary
Phoenix Children’s Hospital has made a difference in so many children’s lives and has had countless success stories over the years. We wanted to share a few of these stories and the best way to do so was through a documentary. We teamed up with Oscar winning producer Cynthia Wade who brought their stories to life.
