What got you into this business in the first place?
At first it was an easy switch to a double major but then I ended up loving it.
Who was a big influence in your career?
My friends, Erik and Jennifer Hellum, helped me get started on the track to my career, giving me constructive advice and encouragement along the way.
What was “your finest moment,” the thing you’re most proud of?
Juggling three jobs, nurturing a relationship, and caring for an ailing mother while upholding my role as comic relief and resident sarcastic bystander.
What was your most embarrassing moment in this business?
So far, so good but I’m a pro at embarrassing myself so I’m sure it’s only a matter of time.
What attracted you to Santy?
It strikes me as an agency who takes the work seriously but not necessarily themselves. I like the marriage of humor and hard work.
Do you have a method for coming up with ideas and solutions for clients?
I’ve found that staring at hamsters running on wheels helps me think. I haven’t figured out why just yet.
What makes a great brand?
One that invokes trust and loyalty.
What driving career goals do you still have?
I’m driven by my interests. I find that if you keep the goals loose and focus on the path that gets you there, it affords fewer opportunities for disappointment.
What’s the most important thing you’ve learned about advertising?
In advertising, you’ve got to roll with the flow. Oh, and don’t squeeze the toilet paper. Never squeeze the toilet paper.
What talent do you wish you had?
The ability to do my taxes without an accountant.
If you had to live on a desert island, what would you miss most?
Lost, ironically enough.
What can’t you live without?
Coke Zero. And my inhaler.
What are your plans for after advertising?
Advertising is my plan!
Is there any food that helps you think more creatively?
I know Indian food makes me dream more creatively…
What’s your favorite sports team?
Sports? Uh, I was the captain of my badminton team in high school (what a rock star, right?) and I get a kick out of Olympic curling. That’s about it.
What frustrates you the most?
It irks me when people talk about PIN numbers and ATM machines. The redundancy is redundant.
What’s your point of view about politics?
Someone once told me that when you’re in your 20’s if you’re not a Liberal, you don’t have a heart and when you’re in your 40’s, if you’re still a Liberal, you don’t have a brain. I’ve been ruminating on this ever since.
Tell us about your pets?
I have a cat named Feona who drools when she gets really happy.
What was growing up like for you?
Gawky and awkward, much like myself.
What’s your favorite TV program?
I’m a big fan of Lost, Arrested Development and Flight of the Conchords.
Least favorite?
WWE and Glenn Beck.
What do you do for a good time when you’re not working?
I genuinely enjoy crocheting in my free time. Granny arts for the win!
What was college like for you?
More of a learning experience than an education.
What are your favorite internet sites?
Pandora.com
Postsecret.com
Overheardinnewyork.com
Standard social networking sites
What is your theme song?
As a kid, my dad used to play Cat Stevens’ Hard Headed Woman and I took it literally. It’s had a warm place in my heart ever since.
